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Who is this course for?

  • Anyone who is aged 19 or above.
  • Individuals who are unemployed, self-employed, or working part-time and are looking to upskill.
  • Those who are based in Greater Manchester, London, North East, North West, South West and the West Midlands.
  • Has a passion for all things Marketing.
  • Those who have the right to work in the UK.

Upcoming course start date:

January 2024

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Our Department for Education offer:

Delivering to those in London, North East, North West and the West Midlands we have the perfect course for you!

1. A 10-week remote course consisting of live online sessions which will take place Monday to Thursday. Each session is 3 hours.

2. The choice to attend morning, afternoon or evening classes, with our industry expert trainers delivering each session.

3. Certificate awarded on course completion with the opportunity to complete additional training, such as Meta Blueprint and HubSpot. (subject to successful course completion).

4. Access to a pool of current job vacancies and apprenticeships from recognised employers in the Marketing sector. 

5. A promise to support you for an additional six months with your employability journey (looking for employment or self-employed) once the 10 weeks are complete.

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“It is definitely a change from what I am used to but the course pretty much covered everything that I am currently doing in this role. And I am able to do these day-to-day tasks by myself. I felt the course was flexible enough and I was still able to complete the course even though I had the challenge of looking after a newborn”.

Read Michonne's Story

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“The reason why I managed to do it, is because I found it really interesting and I was committed to it. It’s believing in yourself as well. I'm the best at self-doubt. I still can't believe that I managed to pass it.”

Read Mohammed's Story

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“I had no confidence in myself towards finding a job because I lacked actual practical experience, but then I saw how the Skills Bootcamps in Digital Marketing gave you the experience you needed before going into a job, as well as covering much more on digital marketing”.

Read Nathanael's Story

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Nix Ong

"I would strongly encourage anyone who is thinking about starting this Digital Marketing Course to go ahead and do it. You learn so much on the course and you don’t even need digital marketing experience to apply. To get the most out of the course, I would say that you should actively take part in the discussions that happen in the sessions"

Read Nix's Story

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“The course really helped me to grow my mindset helped me to understand the market situation. It also helped me to move forward with opportunities that I had in front of me."

Read Sandy's Story

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"My classes were amazing, and Zoe really did bring the course to life with her enthusiasm. I also liked the way in which the classes were structured, and I feel grateful to have had such great classmates who were also just as invested in the course as I was."

Read Stephanie's Story

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“I’m an intrinsically motivated individual with a drive for challenging myself to learn new skills each day. I have a background of being a fashion design student, and have found myself in the digital marketing field (which I’m really happy about)”.

Read Tashaney's Story

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“Just do it – I did it as I had a skill set I wanted to build upon. You learn a lot whilst on the course and it helped me with a bunch of jobs which I found to be quite fulfilling so if you are thinking about it, just do it.”

Read Will's Story

Course Modules

01 Introduction to Digital Marketing

Let us set the scene of everything Digital Marketing and use this module to begin your journey of developing your skills.

02 Market Research

Understand customer's needs and problems to then develop solutions.

  •  Market Research Theory
  • Primary Market Research
  • Secondary Market Research
  • Tools and Technology
  • Data driven Market Research
  • 1st party data
  • 3rd party data
  • Qualitative & Quantitative
  • Customer Profiles / Personas
  • Benchmarking
  • Situational Analysis
  • Competitor Analysis Intro
  • Practical Exercises

03 Competitor Analysis

Understand how to conduct Competitor Analysis:

  • Understand the battlefield.
  • Identify where the competitors are.
  • Understand how competitors are approaching the business.
  • Can help to identify strategic areas to position yourself for a win.
  • Keep tabs on the competition so you never have to worry about them blindsiding you.

Learn well known Marketing frameworks including:

– SWOT– Positioning– Value Proposition– 5 Forces

04 Social Media

Understand how to plan, test, implement and measure social media campaigns.

  • Introduction to Social
  • Objective Setting
  • History of Social Platforms
  • Mobile & Social Media
  • Social Listening
  • Social Benchmarking
  • Social Platforms Overview
  • Setting Objectives
  • Organic & Paid Social Techniques
  • Audience Targeting
  • Social Amplification
  • Post Timing & Scheduling
  • Content Formats, Topics & Policies
  • Social Profiles
    • Advanced Targeting Options
    • Ad Testing
    • Tagging
    • Tools & Technology
    • Reactive and Proactive
    • Budgets & Management
    • Refine and Improve Performance
    • Reporting
    • Practical Exercises

05 Search Engine Optimisation (SEO)

Understand how to plan, design, and implement an Organic Search strategy:

  • How search engines work
  • The History of Search
  • Terminology
  • Benchmarking performance
  • Key phrase Market Research
  • Searcher Profiles
  • Competitor Analysis
  • Technical SEO
  • Intro to SEO Pillars
  • On-page SEO
  • Inbound Marketing
  • SEO Trends
  • Strategy components
  • Prioritisation
  • Tools & Technology
  • Practical exercises

06 Paid Advertising

Understand how to design and implement a paid search strategy.

  • What is Paid Search
  • The Paid Search Landscape
  • Platforms – Google Ads
  • Paid Search Objectives
  • Paid Search Terminology
  • Paid Search Account Structure
  • Key phrase Market Research
  • Match Types
  • Campaign and Ad Group Structure
  • Ad formats
  • Shopping
  • Ad Extensions
  • Paid Search Quality Score
  • Impression Share
  • Landing Pages
  • Bidding Strategy
  • Search Query Reports
  • Re-marketing for Search
  • Automation to reduce time
  • Bid management software – Intro
  • Practical Exercises

07 Content Marketing

Understand how to plan and develop a content marketing strategy.

  • What is content marketing?
  • What is content marketing strategy
  • Overview of content types & formats
  • Overview of content channels
  • Content Audit
  • Site structure & hierarchy
  • Customer journey
  • Content outreach
  • Content hooks
  • Housekeeping
  • Objectives, Initiatives and KPIs
  • Business strengths, weaknesses, USPs
  • Industry Landscape and Competitors
  • Target audience segmentation and content analysis
  • Content asset planning
  • Content promotion planning
  • Tracking, reporting & analysis
  • Reviewing existing content
  • Management buy-in
  • Resourcing & structure
  • Data & infrastructure
  • Practical exercises
  • Content Strategy – Rich Media
  • Video
  • Podcast
  • Innovations
  • Practical Exercises

08 Email Marketing

Email Marketing:

  • Tools
  • Automation
  • Personalisation
  • Segmentation
  • Measurement

09 Marketing Analytics and Conversion Rate Optimisation

Understand how to implement, test and measure results using analytics packages.

  • Analytics tools introduction
  • Tag Managers
  • Analytics Setup
  • Admin
  • Analytics Packages
  • Google Analytics
  • Social Analytics
  • Customer journey
  • Attribution
  • Goals & E-commerce
  • Campaign Tracking
  • Funnels
  • Measurement
  • Reporting
  • Actionable insights
  • Practical walkthrough
  • Practical exercises

Understand how to plan, test, and improve conversion rates on a website.

  • What is Conversion Optimisation?
  • Benchmarking conversion rates
  • Analytics tools and reports
  • Calculating the opportunity of conversion
  • User data and audience insights
  • Analyse digital campaigns and visitor engagement
  • User research and personas
  • Identify what customers will respond to
  • Experiment design
  • Testing tools
  • Test Plan, Schedule and Timescales
  • Testing A/B
  • User Testing
  • Analysing results
  • Practical Exercises and Case Studies

10 Marketing Strategy

Dive into the world of Digital Marketing by learning all of the key strategies. From covering the fundamentals of developing a successful marketing strategy to market research, competitive analysis, target market identification, positioning, and segmentation this module will cover how to create an effective marketing mix. This includes the 4Ps such as product, price, place and promotion, and the importance of monitoring and evaluating the success of a marketing strategy.

Eligible Regions

1. London

  • Barking and Dagenham
  • Barnet
  • Bexley
  • Brent
  • Bromley
  • Camden
  • City of London
  • City of Westminster
  • Croydon
  • Ealing
  • Enfield
  • Greenwich
  • Hackney
  • Hammersmith and Fulham
  • Haringey
  • Harrow
  • Havering
  • Hillingdon
  • Hounslow
  • Islington
  • Kensington and Chelsea
  • Kingston
  • Lambeth
  • Lewisham
  • Merton
  • Newham
  • Redbridge
  • Richmond
  • Southwark
  • Sutton
  • Tower Hamlets
  • Waltham Forest
  • Wandsworth

2. North East

  • Barlow
  • Barmoor
  • Bensham
  • Bill Quay
  • Birtley
  • Blackhall Mill
  • Blaydon Burn
  • Blaydon-on-Tyne
  • Carr Hill
  • Chopwell
  • Clara Vale
  • Coalburns
  • Crawcrook
  • Deckham
  • Dunston
  • Durham
  • Eighton Banks
  • Felling
  • Gateshead
  • Greenside
  • Harlow Green
  • High Felling
  • High Spen
  • Highfield
  • Kibblesworth
  • Lamesley
  • Lintzford
  • Lobley Hill
  • Low Eighton
  • Low Fell
  • Marley Hill
  • Metro Riverside Park
  • Newcastle Upon Tyne
  • Old Ravensworth
  • Pelaw
  • Portobello Trading Estate
  • Rowlands Gill
  • Ryton
  • Saltwell
  • Sheriff Hill
  • Sunniside
  • Swalwell
  • Team Valley Trading Estate
  • Victoria Garesfield
  • Wardley
  • Whickham
  • Windy Nook
  • Winlaton
  • Winlaton Mill
  • Woodside
  • Wrekenton

3. North West

  • Barrow in Furness
  • Blackburn with Darwen
  • Blackpool
  • Bolton
  • Burnley
  • Carlisle
  • Cheshire
  • Chester
  • Cumbria
  • Greater Manchester
  • Halton
  • Lancashire
  • Lancaster
  • Liverpool
  • Manchester
  • Merseyside
  • Preston
  • Runcorn
  • Warrington

4. West Midlands

  • Birmingham
  • Coventry
  • Dudley
  • Hereford
  • Rugby
  • Sandwell
  • Shrewsbury
  • Solihull
  • Stafford
  • Stoke
  • Telford
  • Warwickshire
  • Walsall
  • Wolverhampton
  • Worcester
Flyer images of our Greater Manchester bootcamp and our national bootcamp

Download our Digital Marketing Flyers

To find out more about our Skills Bootcamps, why not download one of our flyers?

If you are interested in our 10-week Skills Bootcamps in Digital Marketing funded by Greater Manchester Combined Authority (GMCA), download our flyer below.

Download flyer

If you are interested in our 12-week Skills Bootcamps in Digital Marketing funded by the Department for Education (DfE), download our flyer below.

Download flyer

Upcoming course dates

1. London

London - Skills Bootcamps in Digital Marketing course dates:

  • 08 January 2024
  • 15 January 2024
  • 22 January 2024

2. North East

North East- Skills Bootcamps in Digital Marketing course dates:

  • 08 January 2024
  • 15 January 2024
  • 22 January 2024

3. North West

North West - Skills Bootcamps in Digital Marketing course dates:

  • 08 January 2024
  • 15 January 2024
  • 22 January 2024

4. West Midlands

West Midlands - Skills Bootcamps in Digital Marketing course dates:

  • 08 January 2024
  • 15 January 2024
  • 22 January 2024


1. Is the course manageable if I have a learning difficulty or disability?

We are committed to providing inclusive education for all our learners, including those with learning difficulties or disabilities.

We encourage learners to let us know about any learning difficulties or disabilities so that we can provide the appropriate support and guidance to help them succeed once they have completed the course.  

Our facilities and support services are designed to ensure that every learner has the opportunity to achieve their full potential.

2. Do I have to pay for the course, and if so, how much?

Our Skills Bootcamps in Digital Marketing are fully funded by Greater Manchester Combined Authority (GMCA) and the Department for Education (DfE); so presuming you are eligible, you do not have to pay a penny.

Courses are a part of the larger Government ‘Skills for Life’ initiative, so the intention is to help and support you get back into or begin work without any costs attached.

3. I am already employed; can I still apply?

If you are already in employment and looking to enhance your prospects, we would still welcome your application with the backing of your current employer. 

Businesses looking to upskill their workforce (defined as someone directly employed by the employer, not a sub-contractor, or freelance) onto a bootcamp, will be expected to pay 30% of training costs.

This reduces to 10% if the employer is a small or medium enterprise (SME) with 250 or less employees. There is no cost to individuals who are not accessing the training through their employer.

4. What will I learn?

Its a Marketers paradise!

From learning how to conduct Market Research to developing your skills in Content Marketing and Display Advertising, you will be taught by our industry expert trainers, developing your knowledge in different areas of Digital Marketing.

Our course will equip you with the most up-to-date expert marketing knowledge to boost your CV and become a confident Digital Marketer. We regularly review and update our content so the skills provided match the requirements employers are looking for in the world of Marketing.

So, how will I be taught?

Dependent on the course you apply for, our Digital Marketing course will either be delivered in a hybrid fashion so most of our live sessions will be attended online or it will be completely remote. For our hybrid course, we will hold three interactive in-person sessions where you will get to meet members of our team and other candidates who are looking to upskill just like you!

You will be expected to engage with the materials and assignments provided during the course, so we ask that you have your camera on for each and every session.

Course benefit:

By enrolling onto our Skills Bootcamps in Digital Marketing, you are provided with the opportunity to complete additional accredited training including Meta Blueprint and HubSpot.

These will serve to further differentiate you from others seeking employment and will strengthen your marketing knowledge, enhancing the prospect of securing interviews and helping you progress to the next stage of your Digital Marketing career.

You will also be awarded a certificate as proof of your hard work and dedication, enabling you to boost your CV and show your achievements to potential employers.

5. Will I get a job once I have completed the course?

After successfully completing the course, you will be approached by our progression team, who will support you in securing interviews and a potential Marketing related job role. You may find you do not secure a job straight after the course but with our expert team, we will make sure to work with you to help you land those interviews and support you with updating your CV to showcase the new and upskilled you!

Self-employed graduates:

If you are self-employed, we will work with you to ensure you can sufficiently evidence the benefit our course has had on your career prospects.

Once you have successfully completed the course...

...You will be awarded a certificate as proof of your hard work and dedication to develop and enhance your skills – boosting your CV and LinkedIn profiles to potential employers.

We will also reach out to you at times to check in on your progression to make sure you are getting the best out of our Skills Bootcamps in Digital Marketing.

6. Do I need to provide Identification Documentation to enroll on the course?

Yes. To meet the Skills Bootcamps eligibility requirements, we need to ensure our onboarded learners have the right to work.

We ask applicants to provide their residency status and upload a form(s) of documentation for the purpose of ensuring that candidates are eligible and do not have to spend a penny to attend the course.

For Identification Documentation help, please view our Identification Documentation Guidance page.

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